We have established several measures in order to ensure that no conflict of interest takes place:
All our journalists are strictly bound to professional press rules. In particular, the media center does not accept to write and publish paid media content with commercial purposes. Furthermore, the media center is not involved in business development activities.
The media center is entirely funded by our mother company which ensures a high journalistic independence.
As stated in public documents, all fees invoiced in the event of certification activities are paid in order to cover audit cost and to process the application. The fees are in no way be construed as a payment made in order to obtain the Label.
The research center is a separate and independent body from the business development team. The latter is in charge to close commercial agreements. On the other side, all documents related to certification are saved on a specific server; accessible only to research center members. The business development team cannot consult and disclose this information to sponsors. Additionally, studies are primarily funded by our mother company which ensure a high research independence.