The objective of Ardevora’s investment process is to generate significant outperformance over the long-term whilst maintaining a relentless focus on risk.
Ardevora’s approach to investing is fundamental. Ardevora look at many of the same things as other fundamental investors, but in a slightly different way. Like most investors Ardevora aim to invest in well managed, low risk businesses. But, unlike most, Ardevora think the best way to do this is to take the results of academic research from cognitive psychology, on errors and biases, and apply them to financial markets. Ardevora believes successful stock picking requires an understanding of how three groups of people interact: company managers, financial analysts and investors. Each group is potentially subject to bias, and the biases affecting each group are different.
Ardevora actively manage equity portfolios, including four Global Equity products, as well as two UK Equity products.
Ardevora’s fiduciary duty involves considering ESG factors while ensuring that assets under its stewardship are managed in a way which maximises value for its clients. This includes, but is not limited to, considering ESG factors throughout its investment process to safeguard the interests of its clients while making all reasonable efforts to act responsibly in this area.