One important feature of Jade Invest's RI approach is the focus on commercially grounded dialogue with founder management teams. ESG, tax and regulatory compliance matter not only to most overseas potential trade buyers today, but also to a growing number of large domestic trade buyers. We help founder management teams to measure the impact of their addressable universe of exit routes deriving from improved compliance. In addition, we highlight emerging trends with respect to Chinese consumer preferences by comparing with mature overseas markets to help management build a more tangible understanding of the commercial upside in stronger ESG standards.