Generation's mission is to provide superior long-term investment returns  to its clients through the integration of sustainability issues within a rigorous framework of traditional financial analysis which will ultimately prove the business case for sustainable capitalism. There are a number of aspects of Generation's governance, management and team structure, and processes which we feel are important facilitators of this mission: culture, the Firm's partnership structure, the investment team's incentives, and a flat managerial structure. This allows for oversight and implementation of our investment philosophy and mission to be embedded within all individuals at the firm, at all levels. All individuals in the investment process and, more broadly, everyone at the firm feels responsible for the firm's mission and our core values.
1. Culture - Generation is a mission-driven organisation and all team members feel aligned to this mission. The most powerful way to achieve our mission is through achieving superior investment results to our clients and therefore individuals are driven towards this goal. We are proud to have
created a place where our team members can lead interesting professional lives in a way that is consistent with their values. The Generation Foundation and the advocacy work that it does, is one way in which team members can contribute more broadly to topics that are of interest to them and is an important part of our culture and identity.
2. Partnership Structure - A culture of shared ownership is emphasised by adopting a partnership model. Partners share in the profitability of the Firm, which is linked to achieving long-term superior performance (primarily due to the fee arrangements in place based on 3-year performance) and therefore focuses the team on long (rather than short) term results.
3. Incentives - The investment team's compensation is based on investment performance over a one and three-year investment horizon with equal weight to each period. They are also rewarded for their participation to the whole team's research agenda, which we are constantly seeking to improve and develop our understanding and identification of the long-term sustainability trends.
4. Flat managerial structure - By operating a relatively flat structure, Generation encourages all team members to contribute to investment research and analysis. In valuing diversity of views and perspectives, Generation is able to ask thoughtful questions and become increasingly better long-term
investors. The firm's management committee is supported by an operating committee with representatives from across the business. This ensures all perspectives are recognised and valued.
5. Investment team structure - ESG analysis is embedded within our investment process, which is deliberately structured to be team-based so that analysts, sector heads and portfolio managers hold one another accountable and provide appropriate oversight to ensure all material ESG issues are considered in analysis. In this way, everyone is responsible for providing oversight to the process and in this way it is self-preserving. We do not have separate sustainability analysts, but rather, all investment analysts are responsible for incorporating ESG analysis into their research.
 Although Generation seeks to provide superior investment performance and attract the “best” professionals, this is an aspiration and there is no guarantee that this goal will be obtained.