Citizen Capital's' investment strategy is innovative since it aims at demonstrating that it can be profitable to focus on using capital to adress pressing social challenges. Moreover, as a strong contradiction persists in France between "making profit " and "driving impact". Citizen Capital aims at both achieving high social/environmental impact and generating ambitious financial returns together. Investment thesis is based on identification of positive correlation between social impact and strategic value creation. As State resources are decreasing, companies have a growing role in solving the social and environmental problems our societies face.