Focus in our engagements has been on how companies innovate the products they bring to the consumers including labelling and packaging. This is particularly true within food and beverages where health, nutrition, and environmental concerns are shaping demand patterns and the industry landscape. It is a trend we have seen unfold for some years, driven by consumers pursuing more healthy food options in favour of heavily processed food as well as food seen as more climate-friendly such as plant-based meat. This trend is further enhanced by initiatives from governments and health organisations seeking to reduce the consumption of sugar, saturated fat, and salt.